Important Things to Check Before Launching Your Site

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Creating a good, professional website involves focusing on a lot of important elements; things that go beyond the overall design and content. The tiniest details can be all that is needed to make your website either a success or a downright failure, but many new marketers choose to ignore them. Before you launch your site, it is important that you go through your site one last time to ensure nothing was overlooked. Although it will take more time, you stand to benefit from it in the long run due to increased website performance and a better footing from which to handle the traffic coming your way.

Installing an analytics tool on your website should be your first priority before the site goes live. Installing this tool will provide you with very useful information about your website. With the analytics tool installed, you will be able to track the daily visitors to your site. Depending on which tool you are using, you will also be able to see the most popular pages on your site, as well as the top how much time visitors are spending on your website. One of the most widely used Analytics tools is Google Analytics. This free tool is amazing! With this powerful tool, you will be able to track keywords visitors used to find your website as well as other powerful statistics thank to the power of Google Analytics. Your page title is another important element that you need to check on before launching your website. A website that does not have a title or even the wrong title can stop it from getting a good rank and seem unprofessional in the eyes of your visitors. You have to be certain that your title is placed properly and that it is not messed up. Also, see to it that your title contains your main keyword. When it comes to SEO, this is very essential for your website.

If somebody wants to print a page off your website, chances are that they are looking for the main content and not other extra things that come along such as the navigation and the other design elements on your page. So, for convenience sake, it is a good idea to implement print style sheets. This is going to guarantee that when anybody goes to print something from your site, they are only going to get what they need. As unimportant as this may seem, it adds to the functionality of your site and gives your readers more options.

Catering to the needs and wants of your target audience is always a good idea, when running a website. Your goal should be to have the best looking and running site as possible with the wants of the visitor a priority. There are many benefits to having your site contain all the right elements at launch. The visitor will get what they came looking for and you will end up having happy repeat targeted traffic. A good example would be the analytics tool. If the analytics tool isn't in place from day one, how will you know where your target traffic is coming from? While doing boring little everyday tasks, such as checking for broken links, probably isn't what you thought running a website would be like, these little tasks are a necessary function to running a great website.

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